As a researcher, your topic of interest has its magic.
You bond with your topic; get to know all there is to know about it, explore it from new perspectives, think about it day and night.
You get to the point where you know that what you know about your topic is known by less than a handful of the 6 billion people walking the planet.
You work on, looking for the break.
If it were that easy, someone else would have published it by now. So you toil on, working that new angle.
And then you hit the payload;
What a rush!
Sometimes it’s a deluge; other times it comes in sweet dribs; things gel out; you see the light. You OWN that topic.
It pushes you through the process of publishing your findings.
There is no magic left there. You move on. Find something else interesting. You hope, pray, work for the next rush.
Hopefully bigger; hopefully better.